Negril is located in Western Jamaica and extends from the nineteenth-century Negril Lighthouse at Negril Point in the parish of Westmoreland, to Bloody Bay in the Parish of Hanover. The combination of dramatic rugged cliffs on the West End and miles of pristine white sand beach with crystal clear water can be found nowhere else on the island. Neither is there anywhere in Jamaica that’s as laid back. Negril is dubbed the “Capital of Casual” as Negrilians carry out business and pleasure efficiently with the least amount of formality. The first visitors to Negril in large numbers were hippies and this helped to create its carefree atmosphere and now Negril is still the ideal place to meet and make friends with Jamaicans. Visitors to Negril feel little restriction and can relax completely on this piece of heaven on earth.